From quantilabs experiment to full platform release: How quantilope built the first tool that puts a consumer in every meeting.
Synthetic data is one of the most talked-about topics in market research but the leap from promising concept to production-ready tool is anything but simple. What does that journey actually look like?
Now live on the quantilope platform, Category Twins lets insights and marketing teams generate and interview AI-powered synthetic consumers grounded in real human data, bringing a consumer perspective into conversations that traditionally happened without one. Join Dr. Jannik Meyners, vice president of data science and AI, and Dr. Beatrice Capestany, vice president of solutions, as they unpack how the tool was built, tested and refined with 25 pilot clients and what it means for scaling the consumer voice across your organization.
Key takeaways:
- Where the data comes from: How quantilope transforms real mental availability and category entry point data into interactive synthetic consumers you can interview on demand.
- The innovation roadmap: How hands-on client feedback shaped Category Twins from early-stage concept to full release and what researchers told us they needed most.
- Practical application: How to pressure-test positioning, screen creative ideas and gut-check strategy in minutes, with no added budget or timeline required.
