What 1665 Can Teach Us About Tomorrow’s Market Research

In the 1600s the bubonic plague wreaked havoc across Europe. But this tragedy gave rise to some of the greatest leaps in scientific thinking, as documented in Isaac Newton’s work while home from Cambridge during the quarantine

While the COVID-19 pandemic may not give us another Newton, it has given our industry an opportunity to re-examine how we work.

In this presentation, we will cover ways we’ve seen researchers make leaps in thinking around new ways to structure projects and engage respondents for greater efficiency and insights.