The Grass is Always Greener with Perksy and ScottsMiracle-Gro

With the rise of new hobbies over the course of the pandemic, ScottsMiracle-Gro identified a new crop of lawn and gardening “newbie” customers. Over the course of five months, Perksy’s above-average recontacting capabilities helped ScottsMiracle-Gro have an ongoing conversation with these first-time green thumbs, helping ScottsMiracle-Gro ensure their brand was deeply understanding this new group of customers.

Join Perksy’s Founder and CEO, Nadia Masri, along with Luke Caster, consumer insights and analytics manager at ScottsMiracle-Gro, and Hannah Jew, brand strategy manager at ScottsMiracle-Gro, as they chat through the impact of the longitudinal quant/qual project they ran with Perksy this year. Discover how a hybrid quant/qual, mobile-powered approach to longitudinal studies can help foster greater customer understanding and more contextual insights for your brand!

Key Takeaways:
1. The power of longitudinal on mobile: Discover how Perksy approaches talking to the consumers over time with the help of a 90% recontact rate, and why mobile-first provides the strongest form of video feedback.
2. When to use quant vs. qual in longitudinal: How to successfully interweave both quantitative and qualitative methodologies in longitudinal research.
3. Actionable insights: Perksy’s customer, ScottsMiracle-Gro, will share how the results from each wave helped with both short- and long-term business decisions.