The Battle of 2022: Who Understands Consumers Better?

2021 is coming to an end, and in the past two years, the research industry has scaled its tech adoption like never before. In order to pivot their new strategy to survive the uninvited impact of COVID-19, researchers have switched from traditional methods to online research – from having their focus group discussions on Zoom calls to adopting DIY platforms for a faster TAT.

In 2022, brands will continue to spend on tech and will utilize new research technologies that will be DIY and AI-assisted. Some of the technologies that will gain adoption in 2022 are social listening, online qualitative research, emotion AI and behavioral research. Above all, emotion AI will gain more traction as it helps brands understand the unstated responses of its users – a critical component to winning the battle of 2022.

Join Lava Kumar, CPO and co-founder of Entropik Tech, for an insightful discussion of the trends that drove the research industry in 2021 and the technologies that will drive 2022.

Key Takeaways
1. Future tech trends in research.
2. 3As of emotion AI: Accuracy, agility and actionability.
3. Online-driven, end-to-end qual and quant consumer research.
4. Sneak peek of Entropik Tech’s Affect Lab and Decode platforms.