Quick Vs. Complete: Balancing Speed and Depth in Consumer Research

In this presentation, we’ll discuss how the growing interconnectedness of our world has allowed consumer sentiment to change at a faster pace than in the past – and how brands need to work quickly in order to keep up. We’ll show examples of the importance of “keeping up” with a particular focus on responses to the beginning of the pandemic. Finally, we’ll tackle how to deal with the growing need for more rapid responses and how to streamline processes in order to work with the greatest speed.

Key Takeaways:

1. Consumer sentiment is changing at a faster pace as the world becomes more interconnected.
2. This faster pace requires brands to streamline their processes in order to respond appropriately to consumer sentiment.
3. Quick responses to changes in consumer sentiment are possible through reliance on data (and a little common sense).

Speaker:
Thomas Ware, Analyst II, Liberty Mutual