Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session

“Our Heads and Hearts": How Understanding Emotional Responses Helps Brands Support Vaccination Efforts

March 24, 2021 at 10:00:00 AM · Eastern Time (US & Canada)
About This Webinar

Is emotional messaging any more effective in influencing skeptical viewers? Eye square and Affectiva deep dive into the results of new research looking at what role brands can play in leading the COVID-19 vaccination efforts and how they might tailor their messaging to the context in which the advertising is shown.

● Is emotional messaging any more effective in influencing viewers?
● Is current vaccine advertising pressing the right emotional buttons?
● What role does context play for COVID-19-related communications?
● What is the position and importance of pharmaceutical brands with regard to vaccinations in a market currently dominated by a pandemic?

In the study, the emotional analysis is enhanced by typical key metrics on advertising effectiveness. It also includes a detailed investigation on implicit brand images using eye square's BrandReact.

Who can view: Everyone
Webinar Price: Free
Featured Presenters
Webinar hosting presenter
Editor for Quirk's Marketing Research Review
Webinar hosting presenter
Senior Research Consultant, Brand & Media Experience at eye square
Florian’s research focuses on the contemporary digital lifestyle and understanding how people are using new media channels and media formats.
Webinar hosting presenter
Account Director, Media Analytics at Affectiva
Experienced client partner across blue chip and start-up clients alike. Supporting clients through on-boarding, training and application of Emotion AI insights.