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How Paramount is Tapping into Knit's AI to Accelerate its Speed-to-Insight for Quant/Qual Research
About This Webinar
Dr. Colleen Russo Johnson, VP of digital and cultural consumer insights at Nickelodeon, sits down with Knit Founder and CEO Aneesh Dhawan to show off how Knit's AI-Powered Quant/Qual platform is fueling Paramount's quick-turn research efforts without sacrificing quality and rigor. Colleen and Aneesh dive into how the Knit platform is enabling an unprecedented speed-to-insight for Paramount, with its application of AI technology from study design to storytelling.
Featured Presenters
CEO & Co-Founder, Knit
Aneesh Dhawan is the CEO and Founder of Knit, the AI-Powered Qual-at-scale platform. At the age of 16, Aneesh launched his first company, a cause-marketing agency called Feed A Friend. Two years later he started his current venture, Knit, the platform helping brands like Adobe, JBL, NASCAR and more get a quicker and more holistic understanding of their target audience through the power of Video & AI. Aneesh has grown the company from a dorm room project to an industry-leading, technology company with over $5M in venture funding and a team of 25.
VP of Digital and Cultural Consumer Insights, Nickelodeon
Dr. Colleen Russo Johnson is a developmental psychologist with an expertise in children's tech & media. She is currently the VP of Digital and Cultural Consumer Insights at Nickelodeon where she researches children’s digital content and provides landscape and cultural insights for Noggin, Nickelodeon, and Paramount.
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