At Pogo, we’ve been talking to 100,000 purchase-verified shoppers every month to build Insights Library, a new type of consumer research tool that gives detailed answers in minutes, not days or weeks.
We’ll put Insights Library to work analyzing 2026’s biggest launches: the Big Arch burger, Starlink, GLP-1s and Suno. We’ll learn what the buyers actually think; not the media or social media but the 3 million real, verified buyers who share their receipts and transaction data with Pogo.
We hope you’ll leave with new ideas for your quantitative and qualitative research – and the confidence to bring the latest real-time insights methods to the decision table.
Key takeaways:
- How to close the say-do gap and filter out fraud with a purchase-verified panel.
- How to distinguish launch hype and social media narratives from real buyer behavior.
- How to deliver decision-ready insights while the decision is still being made.
