PR for Experiential Campaigns: How to Make Your Event Stand Out

A successful experiential event or campaign can solidify a brand or organization’s presence in media and the minds of consumers. The PR piece for experiential is essential, encouraging audience engagement before, during and after the campaign. Proper communication can result in viral media posts and landings, a stronger bond with a current loyal audience, and the acquisition of newer, enthusiastic followers.

In this session you will learn:

• How to establish your brand as a seasonal staple (see Kings Hawaiian’s “Roll Home in Style” campaign)
• Increasing traffic and sales lift through proper experiential communication
• The difference between experiential and event PR
• Who needs to be involved on the experiential PR team
• Why an organization/brand would want to do an experiential campaign