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Name
Julie Sternberg, Managing Director, HUNTER (Kings Hawaiian)
Bio
I’ve been at Hunter for more than 16 years and am currently the Managing Director of the agency’s Food + CPG practice. Regarding the King’s Hawaiian Roll Home in Style campaign, I led the team that concepted the idea, developed the strategy and executed the campaign. I am the senior strategist and client relationship manager for the King’s Hawaiian account at Hunter.
In addition to the Roll Home in Style campaign, I played an integral part in the creation and execution of the King’s Hawaiian Breakfast Bungalow in 2020. I also led the creation and execution of Cacique Foods’ What’s Next in Mexican Cuisine. The multi-year campaign celebrated the profound impact Mexican culture and cuisine has in America by partnering with a panel of the world's top culinary talent to release predictions for What's Next in Mexican Cuisine from 2018 - 2021. In addition to the trend predictions, the campaign included star-studded round-table events where consumers could ask the experts questions and taste the trends for themselves.
In addition to the Roll Home in Style campaign, I played an integral part in the creation and execution of the King’s Hawaiian Breakfast Bungalow in 2020. I also led the creation and execution of Cacique Foods’ What’s Next in Mexican Cuisine. The multi-year campaign celebrated the profound impact Mexican culture and cuisine has in America by partnering with a panel of the world's top culinary talent to release predictions for What's Next in Mexican Cuisine from 2018 - 2021. In addition to the trend predictions, the campaign included star-studded round-table events where consumers could ask the experts questions and taste the trends for themselves.
