About
Residents don’t speak bureaucrat. And when your agency does, you risk losing trust, engagement, and adoption of your digital government services. Let’s show you how to reach residents more effectively.

This webinar features Joshua Robertson, Director of Sustainability & Citizen Services, City of Fort Smith, Arkansas, and Kim Archuletta, Treasurer & Public Trustee, Pueblo County, Colorado, who will share real-world examples of government communication strategies that build trust and drive digital adoption.

You’ll learn how to:
- Replace jargon with plain language that motivates residents to act
- Blend digital and traditional channels to make sure your message reaches everyone
- Automate and personalize outreach to ensure it's timely and relevant
- Build resident trust with effective, transparent government communication
When
Tuesday, October 21, 2025 · 12:00 p.m. Eastern Time (US & Canada) (GMT -4:00)
Presenters
1751306863-63e20bd88e70fbb2
Erin Pohl
1759248959-89f8f96f91c1ceaa
Deedee De La Cruz
B2B Marketing Growth Leader, PayIt
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