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Recorded

"Consumer trends and new go-to-market solutions shaping the Chinese market"

Recorded
ABOUT THIS WEBINAR
Aline Guo-Haefele (Country Leader, TMALL/TMALL GLOBAL Cosmetics & Personal Care) will discuss the latest beauty and wellness trends shaping the Chinese market and how international brands can tap into this vast market. She will then discuss the new go-to-market cross-border solutions available for businesses of all sizes from Tmall Global.
AGENDA
  • Introduction to beauty and wellness sector in China and the latest trends that you should be aware of
  • Introduction to the different routes to market with Tmall Global including the new solution “Mini-store”(a lighter solution to test the Chinese market)
  • Introduction of the new strategy of Tmall Global Beauty: INS BEAUTY
ADDITIONAL INFO
  • When: Paris
  • Duration: 30 minutes
  • Price: Free
  • Language: English
  • Who can attend? Everyone
  • Dial-in available? (listen only): Yes.
  • Dial-in Number: Please register for this Webinar to view the dial-in info.
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