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Name
Aline Guo-Haefele
Title
Country Leader - TMALL/TMALL GLOBAL Cosmetics & Personal Care
Bio
French with a Chinese background, Aline has lived and worked in both countries.
Deeply passionate about digital marketing and e-commerce, she has for the past 12 years closely followed the boom of the online market in China.
After founding Ores China, a fully integrated advertising agency specialized in social media, she is now part of the Alibaba globalization team, in charge of the Beauty category in France, Belgium, Luxembourg and MENA region.
Deeply passionate about digital marketing and e-commerce, she has for the past 12 years closely followed the boom of the online market in China.
After founding Ores China, a fully integrated advertising agency specialized in social media, she is now part of the Alibaba globalization team, in charge of the Beauty category in France, Belgium, Luxembourg and MENA region.
