About This Webinar
Trade marketing wasn’t designed for the pace of modern business. Long planning cycles, heavy execution, and slow feedback loops mean most programmes deliver useful insights too late, if at all.

But this webinar shows how smarter manufacturers are replacing slow, cumbersome legacy trade marketing with faster, fully managed digital loyalty and seeing results in weeks, not months.

Achille Traore, CEO of White Label Loyalty, and Helen Walker, Product Marketing Manager at White Label Loyalty, will demonstrate how loyalty for B2B manufacturers is more than a marketing campaign and even a channel; the first-party data it delivers in real time is a transformational unlock in your growth strategy.
Agenda
  • Why you need to stop incurring the cost of slow, ineffective trade marketing
  • Why speed is now a competitive advantage in manufacturing
  • How leading brands are benefiting from deeper customer understanding
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Achille Traore
CEO, White Label Loyalty
Achille Traore is an ex professional footballer turned serial tech entrepreneur. Following injury, he turned his hand to business and founded Top Screen Media and White Label Loyalty. He is a specialist in digital innovation and customer engagement delivering digital products and consulting for major corporations including Burger King, PepsiCo, Nets Financial Services & Dubai Holding to name a few. Achille is regularly recognized for his contribution to the tech industry in the UK, including being named a top 100 Retail Technology Entrepreneur in the UK.
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Helen Walker
Product Marketing Manager, White Label Loyalty
Helen Walker is a Product Marketing Manager at White Label Loyalty. With a background in buying and category management in building materials, she brings real-world manufacturing insight to B2B loyalty.
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