Webinar: The comfort economy. A new loyalty strategy for a cost-conscious nation by OrbitalX Webinars

About This Webinar

In a time of rising prices, stagnant wages, and shrinking access to life’s traditional luxuries, fast food has become one of the last affordable comforts left. For millions of Americans, a simple meal out now means more than convenience. It's a moment of emotional relief.

This webinar introduces the idea of “comfort economy," a concept fast food brands have the chance to define. By recognizing and rewarding closed consumer groups like teachers, nurses, students, and military families, brands can transform everyday transactions into acts of appreciation that build lasting emotional loyalty.

AGENDA
Redefining Comfort Economy
- How fast food can become today’s most powerful emotional indulgence, and why the timing matters.

The Power of Recognition
- Why identity based offers resonate more than blanket discounts, and how they deepen brand affinity with undervalued segments.

Turning Appreciation Into Growth
- How Pion helps fast food brands drive opt-ins, frequency, and long term loyalty through closed consumer group programs.

Richard Jackson

Head of B2B Content Marketing, Pion

Richard leads B2B content at Pion, where he's responsible for events and insights. For over a decade, he has been the driving force behind scaling the Youth Marketing Strategy (YMS) event globally. His unique combination of passion for youth marketing, brand storytelling, and community-building is what has made YMS a uniquely positioned and consistently relevant event.

Robbie McWhirter

Lead Product Manager, Pion

Robbie McWhirter is a Lead Product Manager at Pion, focusing on integrating brands with Pion's verification technology. He specializes in creating integrations that allow brands to verify up to 10 consumer groups across 100 markets. His work also helps brands manage their discount programs, collect zero-party data, and engage with millions of verified customers.

Georgie Ross

Head of Central Marketing, Popeyes UK

Georgie Ross is Head of Central Marketing at Popeyes UK, where she leads marketing strategy across new site openings, local activation, and delivery platforms, driving brand growth in one of the UK’s fastest-growing QSR businesses. With a career spanning leading consumer and hospitality brands, Georgie has held senior marketing roles at Mildreds, Franco Manca, and Nestlé, where she built expertise across brand, digital, CRM, and local marketing.