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In March, the Competition and Markets Authority opened its market study into private dentistry. The interim report lands in August, and the binding remedies follow by March 2027.

We're not flying blind on what's coming: the near-identical vet study, run by substantially the same team, delivered mandatory price publication, written treatment estimates, itemised billing and membership-plan disclosure.

Most practices will wait for the final rules before acting. By then, they'll be eighteen months behind the operators who moved early. In this session, Andy Sloan unpacks what the interim paper is likely to say, how the veterinary playbook translates to dentistry, and the four moves that turn compliance into a competitive moat, from auditing your pricing position to restructuring membership plans as a retention opportunity.

You'll leave with a practical checklist to action this quarter, while your competitors are still waiting.


AGENDA:

1. What's actually coming and when
The CMA timeline, why the interim paper matters, and what the vet study (final report this March) tells us to expect: price publication, written estimates, itemised bills, ownership and membership-plan disclosure.

2. The four moves winning operators are making now
Andy's framework for treating the CMA as a moat, not a burden: auditing pricing structure and positioning, formalising the treatment-estimating process, restructuring membership plans, and getting digital infrastructure in order before March 2027 forces a scramble.

3. Your CMA-ready checklist for this quarter
The three concrete actions to take now to best prepare your practice for what is likely coming based on everything we know.
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Managing Director EMEA, Agilio Software
Andy Sloan took the helm of Agilio's Dental business in December 2022, bringing over 15 years of senior leadership experience across the dental sector.

Before joining Agilio, Andy was Business Development Director at Portman Dental Care (now PortmanDentex), where he led the acquisition of more than 100 practices, and earlier served as Director of Business Solutions at Henry Schein, overseeing practice brokerage, financial services, and business solutions across 11 European markets.

Under Andy's leadership, Agilio have launched an end‑to‑end patient growth solution by integrating DenGro's intelligent CRM with The Fresh's marketing suite, a move that Andy describes as "transforming dental marketing".