Steinhafels brings roughly 1,000 new products into its catalog each year, with an average of 40–50 SKUs moving through the content pipeline every week. Keeping up with that pace requires a scalable approach to creating consistent, high-quality product visuals.
Join Katherine Larson, Marketing Manager at Steinhafels, to learn how her team uses 3D visualization to standardize content production, move new products from reference images to finished assets in days rather than weeks, and scale visual content across colors, finishes, and configurations. Katherine will also share how automation is helping reduce manual work and free ecommerce and studio teams to focus on higher-impact priorities.
Agenda
How Steinhafels standardized 3D content production across a catalog adding ~1,000 products each year
How the team gets new products from reference images to finished assets in days, not weeks
How Steinhafels scales colors, finishes, and configurations while using automation to reduce production work
Katherine Larson
Marketing Manager, Steinhafels Furniture
A nine-year Steinhafels veteran who has grown from sales intern to Marketing Manager. Today she leads the integration of 3D models and product imagery across Steinhafels.com, keeping every product page on-brand and conversion-ready.