Webinar: The Top 5 AI B2B Marketing Strategies for 2026 by OrbitalX Webinars

About This Webinar

Most B2B marketing is getting drowned out because everyone has access to the same basic AI tools. The result is a flood of low-quality volume.

At OrbitalX, we’ve spent the last year refining the specific workflows that actually move the needle when the "old way" stops working. JoinStuart Dale, James Ford, and Milles Uy, and Guy James for a no-fluff breakdown of the five strategies we’re using to drive high-intent pipeline this year:

● Agentic ABM: Automating the deep-dive research that makes 1-to-1 personalisation actually scalable.

● Intelligent Nurture: Using AI Response Agents to handle the heavy lifting of lead follow-up without losing the human touch.

● The 90-Day Video Cascade: How to turn a single hour of video into three months of consistent, high-performing social content.

● Precision Targeting: Using matched-audience data to stop wasting your budget on people who will never buy.

● LinkedIn Ad Mastery: A tactical look at Document and Messaging Ads, the only formats currently maintaining high engagement.

This isn't a high-level theory session. It’s a tactical look at what’s working for us right now.

Agenda

● Scaling Personalised ABM: Learn how AI Research Agents compress account mapping, driving a 50% increase in sales-ready leads by identifying deep-funnel intent before the first call.

● The Content Multiplier: Deploy the "Anchor Model" to turn one video into a 90-day omnichannel campaign, a strategy proven to increase organic traffic by 157%.

● High-Conversion LinkedIn Ads: Optimise for the 80% of B2B leads on LinkedIn using Document Ads (boasting 22% completion rates) and precision-matched audience data to eliminate waste.

Stuart Dale

Co-Founder

Stuart Dale is a founder at OrbitalX, who has supported over 100 B2B software companies in the last two years to build demand for their business.

After spending five years in New York where he was responsible for building revenue at a Google Ventures-backed software company, which was eventually sold, he went on to build OrbitalX with the goal of helping more teams hit their revenue goals faster and more efficiently.

He has supported businesses ranging from Seed stage to publicly listed across the globe.

James Ford

Co-Founder

James Ford is a go-to-market expert, specialising in the storytelling and tactics required for businesses to break through the noise and win.

Over the past 15 years, James has led sales, marketing, and product teams, giving him a unique perspective on how businesses can integrate each component to grow rapidly and sustainably.

Notable successes for James include taking cloud services businesses from $0 to $3m ARR, bootstrapping a DTC brand from $0-$1m, launching hundreds of successful GTM motions for complex value proposition businesses, and setting up the National Equipment Appeal Database during COVID-19 pandemic, which relocated millions of items of PPE from industry to frontline health workers.

Milles Uy

Head of Artificial Intelligence

Milles Uy is the Head of Artificial Intelligence at OrbitalX and a specialist in AI-driven growth systems and automation. He works with high-growth B2B startups and global companies to design scalable go-to-market infrastructure using AI, advanced workflows, and automation. Previously the founder of SalesCraft, Milles built systems that automate SDR research, score target accounts, and run outbound campaigns across LinkedIn and email at scale for startups backed by leading investors such as Sequoia and Y Combinator. With a background in management engineering from Ateneo de Manila University, he combines technical expertise with commercial strategy to help companies move faster, operate smarter, and scale revenue through AI-powered operations.

Guy James

Chief Growth Officer

Guy James is a digital marketing and growth leader with over a decade of experience driving revenue through performance marketing, media buying, and commercial strategy. He currently serves as Fractional Chief Growth Officer at OrbitalX and is the Founder of Digital Spark Collective, where he advises brands across technology, finance, hospitality, media, and non-profit sectors on scalable growth strategies. Guy has held senior leadership roles at Realtime Agency, including VP of Growth and Commercial Services Director, where he managed significant marketing budgets and led cross-functional growth initiatives. With hands-on expertise across major digital platforms such as Meta, Google, YouTube, and TikTok, he combines deep performance marketing knowledge with experience developing digital products across UGC, creative, affiliates, SEO, and marketing analytics, while leading high-performing teams and delivering data-driven growth.