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About This Webinar
AI is already disrupting ecommerce and sales, with some predicting an apocalypse in search traffic for many websites, while the explosion of automated sales workflow platforms is also driving efficiencies in sales workforces.

Now AI agents have become the hot topic, threatening to completely transform how consumers find and purchase goods and services, potentially cutting out the need for human interaction altogether.

Given WhatsApp has a 98% open rate (versus 20% for emails) and a 45-60% conversion rate (versus 2-5% for SMS), could the combination of digital messaging channels with sales AI agents present a new, disruptive opportunity to engage with consumers?

In fact, could this perfect partnership of technologies lead to the next paradigm shift in business, creating a wave of the next Netflix type generational companies, but leaving in their wake countless Blockbusters?

If WhatsApp is becoming a super app, could it also completely kill the need for company specific apps?

In this webinar, we’ll seek to answer these fundamental questions and explore how leading brands are deploying AI Agents in digital messaging super apps to automate sales in channels like WhatsApp and drive more revenue without sacrificing customer experience.

Marketing at scale through more modern channels like WhatsApp, Instagram, iMessage and Facebook Messenger has been possible for a while, but a 1:1 sales experience in WhatsApp has required armies of human agents, or been the preserve of luxury brands serving VIP customers.

Not anymore!

The next leap of GenAI is here, overcoming the limitations of traditional, robotic chatbots that simply won’t cut it as a sales representative.

Why This Matters
Most ecommerce journeys today are self-service by default - and the results speak for themselves:

74% of shoppers abandon carts due to overwhelming or broken digital experiences
99% of subscribers never convert to a first purchase
Traditional clienteling only serves the top 1% of VIPs

Sales AI Agents change this. They bring personalised, high touch and technique sales to the 99%.. It guides customers through high-intent, complex moments - whether gift-advice, styling, personal concierge, and smart re-engagement - all inside WhatsApp.

Who Should Attend

For sales, marketing, retail, online and ecommerce leaders under pressure to grow revenue, improve experience, and adapt to the threat and opportunity of AI, this is where to invest your time.

AGENDA

1. The Death of the traditional eCommerce and sales
  • How AI is killing the internet
  • How AI agents will transform consumer purchasing behaviours
  • Why this poses a threat to traditional ecommerce and personal selling


2. The rise of WhatsApp for commerce
  • The data behind the story of WhatsApp's success
  • The growth of WhatsApp commerce
  • The challenge of scaling sales in WhatsApp
  • Real world results


3. Inside the Sales AI Agent
  • How to deploy Sales AI Agents in WhatsApp
  • A walk through the core use cases
  • How AI + messaging = your best sales associate
  • How to comply with GDPR


4. Clienteling at Scale
  • AI clienteling inside WhatsApp examples in Fashion and Travel
  • A look at product flows, integrations, and outcomes
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Rafal Kochanski
VP of International Development, Hubtype
A former FMCG leader with roles at P&G, Mars, and METRO Group, Rafal brings over 15 years of experience helping enterprise leaders rethink how they serve customers in a messaging-first world.

At Hubtype, he leads international growth and works with global brands in banking, insurance, retail, and travel to automate high-volume customer interactions - reducing operational costs while improving service quality.

Before joining Hubtype, Rafal scaled commercial teams at eStoreMedia, a SaaS leader in e-commerce analytics, where he helped the company grow 10x and expand internationally.

Rafal partners with CX, digital, and operations teams to deliver messaging automation that’s fast to implement, easy to scale, and built for complex service environments.
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Eric Marcos
Co-Founder and CTO, Hubtype
Eric is the Co-Founder and Chief Technology Officer at Hubtype, where he helps the world’s leading brands combine personalization and automation at scale through conversational experiences on channels like WhatsApp and Messenger.

With a background spanning humanoid robotics, NLP, and quantum computing, Eric has spent over 15 years exploring how people and machines interact. His passion lies in making complex technologies feel intuitive and human, turning high-friction customer journeys into seamless conversations.

At Hubtype, he leads the product and engineering teams building the tools behind next-generation clienteling, AI assistance, and end-to-end messaging journeys for enterprise brands in fashion, banking, and travel. From pre-purchase guidance to post-sale re-engagement, he is reshaping how brands show up for their customers.

Curious, cross-disciplinary, and product-obsessed, Eric brings deep technical expertise and a unique perspective on how AI is changing the way we buy, sell, and connect.
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Michael Davies
Director - GTM, Aries Global Software Group
Over 20 years of experience in Finance, Software and Data & Analytics, including with Snowflake, one of the largest data & AI software firms in the world.

Before joining Snowflake, Michael held senior roles in Financial Services, including in research and corporate strategy, where he developed a deep expertise in using data and analytics in financial markets and was a regular commentator on Bloomberg, CNBC and even the BBC.

Michael is also addicted to snowboarding, having skied over 70 resorts across Europe, North America and Japan.
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