Your CTR dropped overnight. Traffic didn't change. Your placements didn't change. Your content didn't change. So what did?
In this session, we'll break down Google's Confirmed Click, the ad click spam that triggers it, and the reporting that finally shows the damage at the site and ad-unit level. You'll learn the four types of ad click spam, how to spot them in your traffic, and how we help publishers and ad tech organizations catch them before Google does.
Plus, registrants can request a free Click Spam Risk report for one site in their portfolio to better understand potential click-quality risks and suspicious traffic patterns.
Agenda
Why Traffic Quality Matters in 2026: The impact of AI-driven traffic shifts, automated browsing, and evolving advertiser expectations
Understanding Ad Click Spam: What it is, how it differs from traditional click spam, and why it matters
The Hidden Cost of Invalid Clicks: How poor click quality affects revenue, advertiser trust, campaign performance, and account health
Confirmed Click Explained: What it is, why Google applies it, and how it impacts CTR and earnings
The Four Types of Ad Click Spam: Abusive, bounce, accidental, and invalid clicks
Identifying Click Quality Issues: Key reports, metrics, and warning signs to monitor
Traffic Cop Ad Click Spam Dashboard: Detecting, analyzing, and understanding click spam activity
Best Practices for Protecting Revenue: Strategies to improve click quality and reduce monetization risk
Audience Q&A: Live discussion addressing questions and next steps
Argel leads strategic initiatives at MonetizeMore, ensuring seamless execution and valuable learning experiences for publishers and internal team members.
Syed leads product and technology innovation at MonetizeMore, driving the development of advanced solutions that help publishers and ad tech organizations maximize revenue, improve traffic quality, and protect their advertising ecosystems. With...