WEBINAR DETAILS
  • When
  • About
    Your CTR dropped overnight. Traffic didn't change. Your placements didn't change. Your content didn't change. So what did?
    In this session, we'll break down Google's Confirmed Click, the ad click spam that triggers it, and the reporting that finally shows the damage at the site and ad-unit level. You'll learn the four types of ad click spam, how to spot them in your traffic, and how we help publishers and ad tech organizations catch them before Google does.

    Plus, registrants can request a free Click Spam Risk report for one site in their portfolio to better understand potential click-quality risks and suspicious traffic patterns.
  • Agenda
    • Why Traffic Quality Matters in 2026: The impact of AI-driven traffic shifts, automated browsing, and evolving advertiser expectations
    • Understanding Ad Click Spam: What it is, how it differs from traditional click spam, and why it matters
    • The Hidden Cost of Invalid Clicks: How poor click quality affects revenue, advertiser trust, campaign performance, and account health
    • Confirmed Click Explained: What it is, why Google applies it, and how it impacts CTR and earnings
    • The Four Types of Ad Click Spam: Abusive, bounce, accidental, and invalid clicks
    • Identifying Click Quality Issues: Key reports, metrics, and warning signs to monitor
    • Traffic Cop Ad Click Spam Dashboard: Detecting, analyzing, and understanding click spam activity
    • Best Practices for Protecting Revenue: Strategies to improve click quality and reduce monetization risk
    • Audience Q&A: Live discussion addressing questions and next steps
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Dial-in available
    (listen only)
    Not available.
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