Town & City Gift Card Programmes - Understand the benefits in 30mins
Fri, Mar 13, 2020
at 10:30 AM
ABOUT THIS WEBINAR
Town and City Gift Card programmes are now live in over 40+ UK towns and cities. They are a proven way to drive additional spend and stimulate additional economic activity using the existing Mastercard network. There have now been over £1.5M of sales and there are more than 5,000 businesses participating, including all of the UK's major retail brands.
During this short webinar, we will discuss the wider benefits of this new local currency, provide examples from existing programmes and explain how they work.
Background to Town and City Gift Cards
How the technology works
The benefits of implementing a local currency using the Mastercard network
Miconex work with towns & cities to implement Mastercard gift card programmes helping to lock in money for local businesses.
We have also developed Mi Rewards - a revolutionary, place-centred loyalty programme that automatically rewards customers for spending money at local businesses.