WEBINAR DETAILS
  • About
    The technology used to underpin town/city loyalty programmes has changed over the years.
    Each time new technology becomes available it is used to to overcome existing barriers and to design programmes that look to deliver increased value for consumers, businesses, towns and cities.
    This webinar will discuss common objectives, changes in technology, the evolution of town / city loyalty programmes, barriers to success and bring us right up to date on the use of the latest technology.
    Miconex and Springboard will discuss how payment-linked rewards data can be used to augment footfall data and help to provide a more detailed understanding of consumer behaviour.
  • Agenda
    • Colin Munro, Miconex - will provide background to town/city loyalty programmes and explanation of advances in technology
    • Jonathan Burnett, Springboard - will provide an overview of how new card-linked data can be used to enhance footfall data and better understand consumer behaviour
    • Question and Answers
  • Categories
    BUSINESS & FINANCE PROFESSIONAL DEVELOPMENT SCIENCE & TECH
  • Duration
    1 hour
  • Price
    Free
  • Language
    English
  • OPEN TO
    Anyone with the event link can attend
  • Webinar ID
    d8d68da2bc94
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
FEATURED PRESENTERS
  • Webinar hosting presenter Colin Munro

    Colin Munro

    Managing Director, Miconex
    Colin has been Managing Director of Miconex for the past 9 years, working with towns and cities across the UK on a wide range of projects designed to help business communities engage with local consumers. Over the past 4 years he has worked to...
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  • Webinar hosting presenter

    Jon Burnett

    Springboard, Head of Division
    Jon joined Springboard in 2013 from Walsall Council where he had spent 4 years as Walsall Town Centre Manager. Jon’s previous work in Local Government as a Town Centre Manger gives him an understanding and insight into the needs and pressures of...
    Full Profile
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