Recorded Fri, September 27, 2019 9:00 am (EDT)
WEBINAR DETAILS
  • When
    London (GMT 1:00)
  • About
    The technology used to underpin town/city loyalty programmes has changed over the years.
    Each time new technology becomes available it is used to to overcome existing barriers and to design programmes that look to deliver increased value for consumers, businesses, towns and cities.
    This webinar will discuss common objectives, changes in technology, the evolution of town / city loyalty programmes, barriers to success and bring us right up to date on the use of the latest technology.
    Miconex and Springboard will discuss how payment-linked rewards data can be used to augment footfall data and help to provide a more detailed understanding of consumer behaviour.
  • Agenda
    • Colin Munro, Miconex - will provide background to town/city loyalty programmes and explanation of advances in technology
    • Jonathan Burnett, Springboard - will provide an overview of how new card-linked data can be used to enhance footfall data and better understand consumer behaviour
    • Question and Answers
  • Categories
    BUSINESS & FINANCE PROFESSIONAL DEVELOPMENT SCIENCE & TECH
  • Price
    Free
  • Language
    English
  • OPEN TO
    Anyone with the event link can attend
  • Webinar ID
    d8d68da2bc94
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
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