The technology used to underpin town/city loyalty programmes has changed over the years.
Each time new technology becomes available it is used to to overcome existing barriers and to design programmes that look to deliver increased value for consumers, businesses, towns and cities.
This webinar will discuss common objectives, changes in technology, the evolution of town / city loyalty programmes, barriers to success and bring us right up to date on the use of the latest technology.
Miconex and Springboard will discuss how payment-linked rewards data can be used to augment footfall data and help to provide a more detailed understanding of consumer behaviour.
Colin Munro, Miconex - will provide background to town/city loyalty programmes and explanation of advances in technology
Jonathan Burnett, Springboard - will provide an overview of how new card-linked data can be used to enhance footfall data and better understand consumer behaviour
Question and Answers
BUSINESS & FINANCEPROFESSIONAL DEVELOPMENTSCIENCE & TECH
Anyone with the event link can attend
Please register for this Webinar to view the dial-in info.
Colin has been Managing Director of Miconex for the past 9 years, working with towns and cities across the UK on a wide range of projects designed to help business communities engage with local consumers. Over the past 4 years he has worked to...
Jon joined Springboard in 2013 from Walsall Council where he had spent 4 years as Walsall Town Centre Manager. Jon’s previous work in Local Government as a Town Centre Manger gives him an understanding and insight into the needs and pressures of...
Miconex work with towns & cities to implement Mastercard gift card programmes helping to lock in money for local businesses.
We have also developed Mi Rewards - a revolutionary, place-centred loyalty programme that automatically rewards customers for spending money at local businesses.