Content is a powerful engine for generating and capturing business value, but that kind of magic doesn't happen by accident. You need a strategy, and even that's a moving target these days.
Closeout the day with Kanoe Namahoe, Luke Collins and Kelly Peters in a freewheeling conversation about the rapidly evolving business of content and how they're developing and executing agile strategies that can keep pace.
BUSINESS & FINANCEPROFESSIONAL DEVELOPMENT
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Kelly Peters is JazzHR’s Communications and Content Manager. Her passion for storytelling and strategic communications is reflected in the content she develops and produces for growing businesses. With 9+ years of experience, Kelly honed her...
Editorial Director at SmartBrief Education & Business Services
Kanoe Namahoe is the director of content for SmartBrief Education and Business Services. Kanoe has more than two decades of experience in B2B publishing with most of that time spend serving the K-20 education market. Before SmartBrief, she covered...
Luke is the SVP of Content Strategy at Leff, the Chicago-based content-marketing company, working daily with a talented, passionate team to bring to life the stories, expertise, and research of some of the world's largest and most prestigious...
Mary Ellen Slayter is founder and CEO of Rep Cap, which publishes Managing Editor. Before launching a content marketing firm, she served as director of content development at SmartBrief and as a columnist and editor at The Washington Post. She has...
Tom Anderson is a senior content marketing consultant at Rep Cap and managing editor of Managing Editor magazine. His work has appeared in CNBC.com, Forbes, Kiplinger's Personal Finance, Money, Monocle and Wired. He was a 2008-09 Knight-Bagehot...