Representation Matters: Using Content Marketing to Enhance Diversity, Equity and Inclusion with Kelley Butler

In addition to driving clicks, conversions, and MQLs, content marketers have the additional — but just as daunting — role as gatekeepers in how we talk about race, ethnicity, and cultural competence.

Successful efforts toward greater diversity, equity and inclusion (and the wider customer base that goes accompanies those efforts) can only go as far as how enthusiastically we embrace that role.

How to make words matter.