We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and what we once thought of as one-size-fits-all solutions to gender-inclusive comms can actually exclude or repel today’s decision makers.
Listen in as Jane Mitchell, DEI content consultant at Rep Cap, and Mary Ellen Slayter, Rep Cap’s CEO and HR tech content strategist, share how B2B brands can create content that helps everyone feel seen and heard.
Agenda
The basics of who has been historically excluded from marketing content and why.
Why inclusive content speaks to everyone, not just members of specific groups.
Using inclusive language and branding to demonstrate that diversity and inclusion are a core value
How to keep up with changes as language and the way we refer to individuals and groups of people changes over time.
What to do when you receive feedback that your content is not inclusive and what to do when you make a mistake.
Categories
BUSINESS & FINANCE
Price
Free
Language
English
OPEN TO
Everyone
Webinar ID
06f6230b50f0
Dial-in Number
Please register for this Webinar to view the dial-in info.
Jane Mitchell serves as operations manager and as a content marketing consultant specializing in the financial services industry. Jane has worked in public accounting, finance and mental health, and she has a degree in psychology from the...
Mary Ellen Slayter is the founder and CEO of Rep Cap, a B2B content marketing agency specializing in HR tech, insurance and financial services. She previously served as director of content development at SmartBrief and as a columnist and editor at...