Is Your B2B Marketing Inclusive?

We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and what we once thought of as one-size-fits-all solutions to gender-inclusive comms can actually exclude or repel today’s decision makers.

Listen in as Jane Mitchell, DEI content consultant at Rep Cap, and Mary Ellen Slayter, Rep Cap’s CEO and HR tech content strategist, share how B2B brands can create content that helps everyone feel seen and heard.