Recorded Tue, January 11, 2022 12:00 pm (EST)
WEBINAR DETAILS
  • When
    Central Time (US & Canada) (GMT -6:00)
  • About
    We’re well beyond the days of assuming that the audience in a B2B campaign is a white male MBA – or at least we should be. B2B buyers are as diverse as the workforce in general in terms of race, ethnicity, gender, religion and orientation, and what we once thought of as one-size-fits-all solutions to gender-inclusive comms can actually exclude or repel today’s decision makers.

    Listen in as Jane Mitchell, DEI content consultant at Rep Cap, and Mary Ellen Slayter, Rep Cap’s CEO and HR tech content strategist, share how B2B brands can create content that helps everyone feel seen and heard.
  • Agenda
    • The basics of who has been historically excluded from marketing content and why.
    • Why inclusive content speaks to everyone, not just members of specific groups.
    • Using inclusive language and branding to demonstrate that diversity and inclusion are a core value
    • How to keep up with changes as language and the way we refer to individuals and groups of people changes over time.
    • What to do when you receive feedback that your content is not inclusive and what to do when you make a mistake.
  • Categories
    BUSINESS & FINANCE
  • Price
    Free
  • Language
    English
  • OPEN TO
    Everyone
  • Webinar ID
    06f6230b50f0
  • Dial-in Number
    Please register for this Webinar to view the dial-in info.
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