Retention 101: How to Measure and Leverage Retention to Power Business

Retention is a critical driver of growth and long-term profitability for a subscription-based company. Retain your existing customers and all new sales accelerate revenue growth. Fail to retain them and you are forced to play revenue catch-up each year.

Beyond the financial implications, retention metrics and the underlying customer data can drive business strategy and lead to improved customer interactions. However, many companies struggle to align on key definitions, measure the appropriate metrics, and ultimately leverage these metrics to drive strategic initiatives.

In this webinar, Jim Tuohy and Steve Deutsch of Waterstone Management Group will share key insights and best practices on how to successfully drive business change through retention fundamentals, including:

• How to define and measure frequently used retention metrics
• The economic impact of retention
• Four key pillars to improve client experience and drive retention