The Art of Customer Loyalty

Insurance customers can be fickle. It only takes one negative experience along the customer journey to precipitate a search for the next carrier so it’s crucial that you meet expectations and deliver. Ultimately, your customers are unenthusiastic and passive when buying your product, harmful to your business when unfulfilled but potential salespeople when satisfied. But currently, customer churn accounts for $470bn (£336bn) in losses across Life and P&C premiums worldwide and only 29% of customers are satisfied with their current insurer. So as an industry, we’re not doing great.

In this session we’ll learn how to engender loyalty among your customers and give them an experience that turns them into great proponents of your company.