Fireside Chat with Begoña Sanjuán and Isabel Ramos
At Ayuna - Less is Beauty, our mantra speaks to exactly what Blue Beauty represents: creating non-toxic innovations that are safe for our bodies and our planet with less impact on the Earth than traditional alternatives in all areas from ingredient sourcing to our formulas and packaging.
Ayuna have implemented a positive environmental impact in a number of ways but our most advanced opportunity is the procurement of our purest and most potent ingredients - Phyto-Peptides and Plasmas Rich in Botanical Cell Factors obtained from plant stem cell cultures through a high-tech patented process that is both sustainable and ecological:
Lab cultures do not consume natural biomass
Provides a high-performance process
Savings of over 99% in water consumption compared to traditional cultures
Savings of over 99% in arable land use over traditional cultivation methods
Allows for reproduction of endangered species without affecting their ecological niches
Ayuna use clean and safe technology to ensure all ingredients in our formulas are obtained in a way that does not produce polluting waste or use organic solvents or chemical reactants, leaving no traces of impurities that pose a risk to the safety of the product. Their formulas ensure our ingredients are procured without the use of pesticides or herbicides. Their packaging also represents a commitment to our environmental impact: Their jars are created to be as lightweight as possible, reducing our carbon footprint for each and every order shipment. The material for our jars themselves is Urea Resin, a raw material that uses no halogens or organic solvents, making them fully recyclable. The carbon footprint for the creation of this aminoplastic is also much smaller than conventional plastics, translating into minimal environmental impact and less energy consumption in production. Their boxes are fully recyclable. Their labels are also printed using vegetable ink versus conventional options.
Their most Innovative Packaging in Blue Beauty is represented in our seasonal offering collection, TERRA. The vessel for TERRA is 100% ceramic and an artisanal gem. There are no plastic linings, making the container both recyclable and biodegradable. TERRA, the Spanish word for Earth, was chosen for this specialty collection as the vessel can be crushed and returned to the Earth making it the most sustainable packaging available. This year, TERRA BELLA’s stoneware is a leafy green epitomizing freshness, elegance, delight and, of course, nature.
Thursday, February 11, 2021 at 6:30 PM
A long time spa industry professional, Jeannie managed spas at luxury hotels and resorts for over 15 years. When considering products to use in the spas she managed, she sought out the Hero Products – those that define a brand and that you...
Co-founder at AYUNA•less is Beauty & BIT beauty intelligence Message
Creative strategist with more than 25 years of beauty industry experience that specializes in brand positioning, educational strategy, creative briefs, workshops, master classes, training, innovation and ideation. Also an educator with 6 years...
Being innovative is an attitude, and nowadays is a must. For mi, it is a passion in which I can integrate my technical and creative visions. During my professional career I have created from 0 (spaces, structure, procedures, products) and rethink...
ABOUT BLUE BEAUTY WEBINAR SERIES (THURSDAYS)
Blue Beauty Webinar Series is a weekly live online event, hosted on Thursdays and facilitated by Jeannie Jarnot, Founder of Beauty Heroes and leader of the Blue Beauty movement. Tune in and hear from the industry’s leading brand founders, entrepreneurs and thought leaders about the future of beauty, and how they are building businesses that leave the planet better, and bluer, than they found it. From zero-waste packaging to regenerative practices, you’ll discover why materials matter, how to make philanthropy the foundation of a profitable business model, and which innovative brands are leading the blue beauty revolution.
In each episode, we’ll share what it takes to be considered for our annual Blue Beauty Award, in partnership with Beauty Heroes.
Beauty Influence Network, created by INNOCOS , is a highly curated network of leaders in health, beauty and wellness, dedicated to helping executives to be connected, enhance their career and knowledge by providing online and face-to-face platforms to share educational and disruptive content while creating an unforgettable experience.
No matter how isolated we become with advantages of technology and the social distancing, which triggers even bigger isolation, we will always crave a good quality human connection (meaning really taking time for each other). We believe in heartfelt, human connections, which make people’s lives better. "Meeting the right people", this is what we stand for.