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Name
Isabel Ramos
Title
Research, Development & Innovation in Cosmetics
Bio
Being innovative is an attitude, and nowadays is a must. For mi, it is a passion in which I can integrate my technical and creative visions. During my professional career I have created from 0 (spaces, structure, procedures, products) and rethink previous existing ones.
My background scientific methodology helps me to analyse situations with rigour, to fix the goal to be achieved and project the optimum path to the execution. The creative side has always pushed me to go a step further from the established knowledge.
My speciality is the creation of new products and concepts for the cosmetic sector, specially focused on the deep understanding of the science behind skin, biochemical and biophysical mechanisms, and textures. These are important drivers of innovation for the marketing of cosmetics when aligned with the commercial strategy leading a launch. The result is the creation of products with a differential positioning, essential for success in a global and highly competitive market.
My background scientific methodology helps me to analyse situations with rigour, to fix the goal to be achieved and project the optimum path to the execution. The creative side has always pushed me to go a step further from the established knowledge.
My speciality is the creation of new products and concepts for the cosmetic sector, specially focused on the deep understanding of the science behind skin, biochemical and biophysical mechanisms, and textures. These are important drivers of innovation for the marketing of cosmetics when aligned with the commercial strategy leading a launch. The result is the creation of products with a differential positioning, essential for success in a global and highly competitive market.
