The Numbers Game is Over: Replace ROI with ROO (Return on Objective)
Tue, Oct 6, 2020
at 1:00 PM
ABOUT THIS WEBINAR
What does success look like? The days of biggest and best, tallying up visitor percentage increases, and counting heads in beds are over. When KPIs change, as they now must, the ROI needs to be adjusted as well. What will new KPIs mean for tourism marketing and stakeholders? What new KPIs are coming into play for 2021?
Tuesday, October 6, 2020 at 1:00 PM
Eastern Time (US & Canada)
Who can attend?Anyone with the event link can attend
Zeek Coleman is the director of data intelligence for Visit Savannah and a thought leader in tourism, presenting at conferences and webinars for the last 5 years. He’s led Visit Savannah’s data, analysis and digital advertising for 10 years and...
Executive Vice President for Marketing & Strategy, Visit Fort Worth
Mitch Whitten is executive president for marketing and strategy at Visit Fort Worth, where he is responsible for all external outreach, tourism and the community’s Destination Master Plan. His team has focused their efforts on local recovery from...
Leah is the Chief Marketing Officer for the Puerto Rico Destination Marketing Organization, Discover Puerto Rico. As CMO, Leah is charged with providing strategic marketing leadership for the organization; responsible for the oversight of the...