Special Offer: Get 50% off your first 2 months when you do one of the following
Personalized offer codes will be given in each session
This was a ticketed event.
To view this recording, please purchase a ticket. If you've already purchased a ticket, please log in to your BigMarker account.

Making Sense of Local Metrics

WEBINAR ENDED
Eastern Time (US & Canada) (GMT -4:00)  |  Add to Calendar
By DigitalEd @ MediaShift (0.0 stars · 0 reviews )
Share
To invite people, share this link:
Also by DigitalEd @ MediaShift
About This Webinar
What metrics matter most to local publishers today? Long gone are the days of tracking pageviews to measure the success of your news site, when the loyalty and quality of your audience matters much more than its raw size. Today publishers have more ways than ever to use Google Analytics and other tools to measure traffic and engagement, and even with a small team (or just yourself!) you can take advantage of this to build a more sustainable business.

Handouts:
- Presentation slides

Who should take this training:
- Local news publishers, digital editors, engagement reporters, small business owners, social media managers, student news directors and faculty advisors.

About the Instructor:

Jason Alcorn is the metrics and impact editor at MediaShift. As a consultant he advises news organizations on business and leadership and works with funders to develop program strategies. He also facilitates the Institute for Nonprofit News Emerging Leaders Council. Jason lives in Washington, D.C., with his family. You can follow Jason on Twitter at @jasonalcorn.
When?
Wednesday, Sep 6, 2017, 1:00 pm - 2:00 pm
Eastern Time (US & Canada)
Duration: 1 hour
Price
$39.00
Language
English
Who can attend
Everyone
Webinar ID
e6dd23eee10b.
Dial-in (listen only) available?
Not available.
Agenda
  • Catch up on trends in local metrics
  • Learn how to use Google Analytics better
  • Meet some other tools
  • 20 takeaway strategies to act on right away
Categories
  • Professional development

Hosted by DigitalEd @ MediaShift

(12 reviews)
Featured Presenters
Conversation
You do not have permission to post to this bulletin.