With nearly two decades of experience in sales, marketing, advertising, and public relations, Sarah leads the company's outreach efforts, demonstrating to financial advisors and independent insurance agents the incredible potential they can unlock through branding, lead generation, and social media. Since she joined CreativeOne in 2011, Sarah has empowered countless producers to expand their businesses, teaching them how to increase their revenue while establishing themselves as thought leaders in the industry.

As CreativeOne's chief ambassador, Sarah passionately communicates how marketing and practice management can propel agents and advisors to new heights in their careers. She plays a pivotal role in our education initiatives, actively recruiting prospective agents and advisors who share CreativeOne's values and vision. Her deep understanding of marketing, coupled with her unwavering commitment to CreativeOne's philosophy, positions her as an influential leader in this ever-evolving field.

Sarah became a member of the Women in Insurance and Financial Services (WIFS) national network in 2016. She currently holds the esteemed position of National Membership Director and will assume the role of National Education Director for the term 2022-2023. Moreover, she founded CreativeOne's women-only networking group, Creative Women, providing a nurturing space in an industry predominantly led by men for women to collaborate, connect, and exchange ideas. Recently, Sarah was selected to participate in the Central Exchange Year-Long Leadership Development Program, designed to accelerate the careers of women.

Before taking on her current role, Sarah served as the Director of Marketing Services for CreativeOne, overseeing the annuity channel, marketing programs, and corporate messaging. She also spearheaded CreativeOne's Business Accelerator Credits program, allowing producers to leverage earned marketing credits for services to grow their businesses.

Sarah holds a bachelor's degree in journalism from the University of Kansas. She and her husband are proud parents to Claire and Parker. Outside of her professional life, Sarah enjoys taking on the role of a room mom, contributing to the social committee of her Homeowners Association, cheering for the Kansas Jayhawks during basketball games, tending to her garden, exploring new destinations through travel, and savoring a glass of fine wine.