The Essentials wasn’t the usual hum-drum talk about new programs or what we thought you should be doing. It was about you, for you, put on by top advisors just like you. It was a place where you talked to one another—we didn’t talk at you.

When it came to Practice Management, Mark dove deep and shared what he was doing that’s working, his pandemic practices, how he's finding new clients and more importantly, how he gets noticed in a world inundated with financial professionals.

Join us as we catch up with Mark to talk in more details about the tactics and tools that make him the success that he is.

You’ll have the opportunity to get your questions answered and to be open to that one idea that could spark something great.

  • Creating a successful office culture
  • How his team runs appointments
  • How to set up your office
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    The Essentials
    The Essentials: An Advisor Idea Exchange

    Each session is led by top advisors from coast to coast. And we’re not kidding when we say “top advisors.” This event boasts more than $1 billion in non-AUM production alone, so yeah, they know their stuff.
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    Mark Roberts
    Owner/President ~ Affinity Asset Management
    Mark started selling insurance for a major insurance company right out of high school to help put himself through college. After graduating with a degree in finance, he dove into estate planning on the financial side to set himself apart from other financial advisors. However, as changes were made to estate tax laws over time, Mark shifted his focus to income tax strategies.

    Mark’s philosophy is “the blueprints are more important than the wall paper or carpet.” The wall paper and carpet represent products like investments and insurance policies, whereas the blue prints represent the strategies. Once strategies that truly fit the client’s needs are put in place, our focus can shift to providing you with the right products. According to Mark, “It doesn’t matter what carpet we use if the walls are not in the right place.”

    Mark Roberts was born and raised in the Kansas City area, and he’s spent 21 years in the financial services industry. He and his wife of 24 years, Amy, have three children: Garrett, Paige and Savannah. In his spare time, Mark loves to play golf. However, his real passion is coaching his kids’ sports teams.
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    Dennis Mattern
    VP ~ Training & Development
    As an educator and strategist, Dennis believes in helping advisors become the best possible version of themselves. Throughout his career, Dennis has worked in the financial services industry—salesman, financial advisor, recruiter, sales consultant, team manager, regional sales director, and even a founding member of a financial services firm. Every role has taught him something about the industry and together they add up to more than 26 years of invaluable experience.