What’s the difference between PR, advertising and marketing?
As a small business owner, you are charged with selling, operations, service and promotion. That’s a lot of hats to wear! When it comes to promotion, a lot of words are tossed around these days…PR, advertising, marketing. Are they all the same thing and why do they matter?
Agenda
How to use PR to tell your story and position yourself as a thought-leader
How to utilize podcasting to reach new prospects
How to brand yourself as a media expert in your field