About This Webinar
A crisis can occur any time of any day, e.g. market downturns, natural disasters or pandemics such as the coronavirus. Unfortunately, many financial professionals are ill-prepared to deal with the fallout of a catastrophic event. While most appreciate the need for client handholding, they’re unsure how to prepare and deliver an appropriate response that will help alleviate client fears.

Hear from Sarano Kelley, an expert on crisis communication, and CEO and co-founder of The Kelley Group, Intl., a premier communication-skills training company. The webcast is focused on crisis communication skills training – a topic on which Sarano has tremendous experience, having also in his career, worked at one of the largest communications training firms in NYC and spending two years as a media skills coach to the President’s White House Fellows.

Arming yourself with the appropriate communication skills not only enables you to strengthen existing client relationships during difficult times, but also provides an excellent opportunity for expanding your reach within the community. Being proactive and knowing how to properly communicate with clients during a crisis can also help you outshine those who are simply standing on the sidelines.
Agenda
  • Move the business focus from a defensive to an offensive position
  • Use key communication skills for a crisis situation
  • Deliver a powerful message when in-person meetings aren’t feasible
Presenters
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    Sarano Kelley
    Author, Speaker, Media Veteran, Entrepreneur, and Philantropist
    For 30+ years, Sarano Kelley, along with business partner & wife Brooke, have explored the methodologies used by elite financial advisors to bring prospects to their door, retain existing clients and significantly increase the assets they manage.

    AUTHOR: In their newest book, Reversing the Deal Flow: The Secret to Prospects Calling You to Become Clients (Vol. I) Sarano and Brooke have chronicled many of the unique techniques they have discovered in their research and the process for sequentially implementing them to ensure their success. (Volumes II and III will soon be available.)
    Sarano & Brooke also are co-authors of The Game: Win Your Life in 90 Day, a best-selling book that provides key principles that have enabled some of the wealthiest and most successful people in the world to function at full capacity.

    SPEAKER: Rated as the #1 speaker by some of the largest Wall Street firms, Sarano has impacted thousands of financial professionals by providing them with proven techniques and the structure for successfully applying them. His four-part speaking series, Reversing the Deal Flow, is in high demand by financial firms throughout Canada and the US.

    MEDIA VETERAN: Sarano has appeared on such shows as Good Morning America. He & Brooke have produced two television shows featuring their groundbreaking processes for VH1 and ABC TV.

    ENTREPRENEUR: Sarano is co-founder & CEO of The Kelley Group, Intl., a group whose mantra is: Help others reach their goals and aspire to be the best they can be in both their personal and professional lives.
    The Kelley Group specializes in providing education and training to industry professionals. Coaching is available for those who are seriously looking to grow their business and are willing to commit the time and energy needed to excel in their personal and professional lives.

    PHILANTROPIST: In 2014, he rang the opening bell on Wall Street & announced the launch of Stand Up 4 Financial Literacy, a non-profit literacy program.
  • 1589905078-7ba9a785bfaa0dfe
    Mac Campbell, RICP
    VP, Relationship Manager Athene USA
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