LinkedIn is where it’s at these days, for savvy financial advisors, that is. It’s the number one platform to connect and cultivate client relationships. Last year, everyone jumped online for networking because the pandemic halted events and face-to-face opportunities. Here we are, over a year later, and it’s still necessary because let’s face it: We don’t know when things will get back to “normal” or what that will even look like when it does. In the meantime, let’s up your LinkedIn strategy and unleash the opportunities.

Here are four reasons to harness the power of LinkedIn for your business today:
1. The smartest customers today are using LinkedIn and Google to research and vet companies before contacting them. Can they find you on LinkedIn?
2. Most sales go to the person who responds first. Are you in the habit of reacting quickly?
3. There are more than 720 million users on LinkedIn and only 5% are creating content. Can you see the opportunity in front of you?
4. LinkedIn is the only platform to directly reach C-Suite executives. Those sought-after clients are right in front of you.