How many times have you said, “I’m going to write a book someday,” and then done absolutely nothing about it? Now is your chance to finally take action on your dream of being a published author. Writing and publishing a book can help financial advisors build a brand, enhance credibility, share wisdom through thought leadership and generate quality leads.

Amy Buttell, our guest presenter, is an accomplished writer and co-author who specializes in helping financial advisors and fintech professionals share their knowledge through book publishing. Amy understands how to translate each advisor’s unique methodology into a book designed to appeal to a specific target audience using client stories, personal experiences, credible evidence and analogies. She’s gained vast insight after working with dozens of advisors over the years, that she’s published her own book outlining best practices for book publishing.

  • Decide on a book idea that will appeal to your prospects.
  • Design an outline to support your idea.
  • Create a writing schedule.
  • Build a budget to self-publish your book.
  • Find the professionals you need to support the process.
  • Publish and market your book.
  • 1632248377-680dd432f6e85aca
    Dennis Mattern
  • 1618417447-c697eeb93628490a
    Sarah Williams
    Vice President, Marketing Communications, CreativeOne
  • 1618417671-182562e553eaabdb
    Amy Buttell
    Founder, Lake Effect Creative