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Name
Adrian Hernandez
Title
Founder & Creative Director, Need Pastel
Bio
Adrian Hernandez is the Founder and Creative Director of Need Pastel, a creative agency specializing in elevating brands through unique cultural and entertainment experiences. He is also the founder of Ugly Primo, a creative platform known for its bold and culturally relevant designs in the latino community.
With an impressive portfolio that includes collaborations with iconic brands and artists such as Bad Bunny, Coachella, Peso Pluma, Puma, Lovers & Friends, and When We Were Young festivals, Adrian has been instrumental in shaping the brand identities of some of the most recognized names in the entertainment and lifestyle industries.
Adrian’s work centers on creating innovative, culturally resonant content and design, ensuring that every project not only captivates audiences but also leaves a lasting cultural footprint.
With an impressive portfolio that includes collaborations with iconic brands and artists such as Bad Bunny, Coachella, Peso Pluma, Puma, Lovers & Friends, and When We Were Young festivals, Adrian has been instrumental in shaping the brand identities of some of the most recognized names in the entertainment and lifestyle industries.
Adrian’s work centers on creating innovative, culturally resonant content and design, ensuring that every project not only captivates audiences but also leaves a lasting cultural footprint.
