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Name
Caitlin Robinson
Title
Vice President, Experience at Publicis Sapient
Bio
Caitlin Robinson is has twenty years building and leading design, product and research organizations for global brands. At R/GA, she led UX for the first major Nike.com redesign since 2008, launched in 96 markets and driving 42% growth in owned online sales, and served as Nike’s Interim Global Creative Director. She later led Google’s 15-product portfolio as Global Executive Creative Director at Huge. She originated the idea of the commerce website as a “public-facing DAM”: one machine-readable source of truth for a brand’s own AI agents and every third-party agent.