Michel Brousset is Founder and CEO of Waldencast, a holding company and investment fund that incubates and accelerates early stage beauty and wellness brands. Since founding Waldencast in 2019, Michel has invested in brands including Kjaer Weis and Costa Brazil, looking to go beyond traditional incubation and acceleration to develop brands that place responsible entrepreneurship at the heart of its operations.
As CEO of Waldencast, Michel draws on 25 years of FMCG operational expertise, successfully building brands and businesses across many geographies first at Procter & Gamble and then at L’Oréal, where he was President of the Consumer Product Division for North America.