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David Lee
Head of Digital Commerce & International eCommerce Standard Working Committee, Singapore Institute of Retail Studies (SIRS)
David is the Digital Commerce Lead for Singapore Institute of Retail Studies. He is also in the Enterprise Singapore Standard Workgroup for eCommerce. David is leading the digital transformation in the retail industry with global strategic partners – Amazon, ebay, Alibaba, Dodoca-Tencent, Amazon Web Services, Lazada, Qoo10, Shopee, ZBJ/ ZomWork (Gig knowledge workers freelance eMarketplace), Singtel 99% SME, etc.

David has also worked with Enterprise Singapore on the Aggregator-Go Global Program, Singapore Productivity Centre to train consultants for digital transformation and Singapore Media Academy for Retail Digitainment.

Prior joining SIRS, David held positions in the capacity of Vice-President, General Manager and business unit head of IPC Corporation-China, BenQ-South East Asia, Hewlett Packard Asia Pacific, Dell Asia Pacific, Motorola Asia Pacific and Electrolux Asia Pacific. He was a qualified Korn Ferry Haygroup facilitator to run Management Yearly Strategy Imperatives Workshops.