Franck joined Havas Media Group in 2015 to set up Adcity, a location-based specialist agency in Singapore, Hong Kong and the Philippines. He was promoted Adcity Asia-Pacific Director in 2019. Franck and his teams have implemented award-winning campaigns in Singapore (AXA, Netflix), Malaysia (Netflix), the Philippines (NBA) and Hong Kong (Swarovski). As an advocate of the OOH Digital transformation, Franck has implemented integrated solutions fusing OOH and mobile together or delivering Digital OOH campaigns contextually and programmatically.
Previously, Franck held roles with JCDecaux, successively in UK, France and Thailand, looking after Airport media sales and Kinetic Worldwide, WPP’s OOH arm as Asia-Pacific Account Director, handling Travel Retail, Travel & Hospitality, Finance and B2B clients. Franck is also an active member of IAB (Interactive Advertising Bureau) of Southeast Asia & India.