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Name
Jonathan Goodbread
Title
Head of Data Quality Strategy, aytm
Bio
Jonathan Goodbread is head of data quality strategy at aytm, where he works to strengthen research quality, improve respondent and sample integrity and advance trustworthy data practices in modern insights. With a background spanning AI, survey methodology and data analytics for market research, he brings a practical perspective on how data quality can support better decision-making.
At Quirk's Virtual, Goodbread will share a six-layer framework for evaluating data quality end-to-end and explore what the data actually reveals about the challenges and opportunities shaping research today.
At Quirk's Virtual, Goodbread will share a six-layer framework for evaluating data quality end-to-end and explore what the data actually reveals about the challenges and opportunities shaping research today.
