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Name
Penelope Lipsham
Title
Digital Strategy Director, Brands2Life
Bio
Penelope is a non-traditional integrated digital thinker.
As a fluid worker, Penelope is as comfortable with data lead planning, as she is with rich creative campaigns and comms strategies. Regardless of channel, the heart of what she does is identify opportunities to infiltrate or create cultural moments and influence audience behaviour.
Penelope in her element working through complex challenges – different audiences, channels, objectives – and pulling everything together into a cohesive plan that inspires and supports creative ideation. Be that defined content pillars or a campaign ecosystem.
Curious by nature, Penelope love diving into a client’s business, identifying challenges and ambitions that can be solved with smart thinking and creative ideas.
Having developed her career in an ever-changing world, Penelope takes the approach of anything is possible if you put your mind to it.
As a fluid worker, Penelope is as comfortable with data lead planning, as she is with rich creative campaigns and comms strategies. Regardless of channel, the heart of what she does is identify opportunities to infiltrate or create cultural moments and influence audience behaviour.
Penelope in her element working through complex challenges – different audiences, channels, objectives – and pulling everything together into a cohesive plan that inspires and supports creative ideation. Be that defined content pillars or a campaign ecosystem.
Curious by nature, Penelope love diving into a client’s business, identifying challenges and ambitions that can be solved with smart thinking and creative ideas.
Having developed her career in an ever-changing world, Penelope takes the approach of anything is possible if you put your mind to it.
