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Name
William Fenton
Title
Editor, Find!Sponsorship
Bio
William Fenton has worked in sponsorship for over 27 years and is co-author of The Sponsorship Handbook. A qualified researcher, William is a Director of The European Sponsorship Association (ESA) and represents the industry in Brussels. Over the years he has advised a multitude of brands and rights holders in their sponsorship approach, most notably in his specialised field of research, measurement and valuation.
