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Name
Flyn Roberts
Title
Chief Commercial Officer, Messe Frankfurt Middle East
Bio
As Chief Commercial Officer, Flyn oversees Messe Frankfurt Middle East’s event portfolios and commercial activities, driving strategy, business development and operational excellence to ensure sustainable growth and profitability.
Prior to her position on the Executive Board, Flyn was Portfolio Director for the Consumer Goods verticals, including championing Beautyworld Middle East and Saudi Arabia where she was responsible for the development and execution of event strategies, customer focused solutions and deep industry insights and engagement that drives event growth.
With over 17 years’ experience in B2B events for retail, beauty and eCommerce, including Beauty Expo Australia, Flyn consistently delivers innovation-rich, first-class events with a strong focus on building high performing and passionate teams to create superior solutions and experiences for customers and industry communities.
Prior to her position on the Executive Board, Flyn was Portfolio Director for the Consumer Goods verticals, including championing Beautyworld Middle East and Saudi Arabia where she was responsible for the development and execution of event strategies, customer focused solutions and deep industry insights and engagement that drives event growth.
With over 17 years’ experience in B2B events for retail, beauty and eCommerce, including Beauty Expo Australia, Flyn consistently delivers innovation-rich, first-class events with a strong focus on building high performing and passionate teams to create superior solutions and experiences for customers and industry communities.
