Roy Dequina

General Partner, GENERA Fund

GP @ GENERA Fund | CEO @ ELEV^TE Venture StudioRoy is a 25-year serial entrepreneur with core branding, marketing, product design, and technology development competencies. Roy has been building tech startups for over 10 years, from ideation to product-market fit, focusing on B2C and the value creation economy. His experience managing and fundraising tech startups enable each venture to launch while maintaining capital efficiencies. Roy co-founded Los Angeles-based venture studio ELEV^TE, where they partner with non-technical founders to build and invest in category-defining ventures through its GENERA Fund.Roy was formerly an advertising principal for his LA-based agency, where he led his creative team to work with clients that include Disney, MTV, HP, Hyundai, TaylorMade, Adidas, Toyota, and Lexus.